Catalyst is a Muhir based entertainment and commodities conglomerate with interests primarily in, but not limited to perfume, toys, pharmaceuticals, and high quality textiles. Though not exceptionally large, Catalyst is the first recorded instance of a company going from small business to corporation.
Their CEO has gone on record as saying that he hopes to expand the company's interests and horizons into the fields of communications, theatre, restaurants, luxury, and music.
Catalyst has plans to go international in the summer.
Loyalty business model: Company resources are employed so as to increase the loyalty of customers and other stakeholders in expectation that objectives will be met or surpassed. Simply put: quality of product and service equates to customer satisfaction, which leads to customer loyalty and ultimately ends in profitability.
Monopoly business model: Occurs when an enterprise has sufficient control over a particular product (perfume, toys, Catalyst brand pharmaceuticals) or service to determine significantly the terms on which there is access to it.



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